Someone once told me that we need to 'ignore emotion' to get to the crux of an issue.

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I disagree.

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How we feel about things will ultimately drive what we do about them.

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As a film-maker, whether it be for a 30 second Instagram video, a montage for a company website, an important campaign message, a longer-form exploratory documentary - whatever I am making, I want the audience to feel something.

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Because when you make people feel something, they generally act on it.