Someone once told me that we need to 'ignore emotion' to get to the crux of an issue.
How we feel about things will ultimately drive what we do about them.
As a film-maker, whether it be for a 30 second Instagram video, a montage for a company website, an important message for a campaign, a longer-form exploratory documentary - whatever I am making, I want the audience to feel something.
Because when you make people feel something,
they generally act on it.